ABOUT ELI BOOKMAN

Your guide to franchising the right way.

I’m not here to sell you on franchising — I’m here to help you figure out if it’s right for you. Because when the fit is wrong, nothing else works.

Work with me
100% free
No obligation
100% free
No pressure

I've seen the good, the bad, and the expensive mistakes

I've seen the good, the bad, and the expensive mistakes

Most franchise brokers work like salespeople - incentivized to push whatever brands are paying them the highest commission. The result? People get rushed into the wrong deal, for the wrong reasons, and end up stuck in businesses that don’t fit their life, their goals, or their values.

That’s not how I operate. My only agenda is helping you make the smartest move for your future - even if that means walking away. I ask better questions, slow the process down, and make sure the business matches not just your financial goals, but your personality, lifestyle, and risk tolerance.

If you want clarity, fit, and a partner in your corner who wants to see you win long-term, I'm your guy.

A sample of companies that I have advised on retail strategy:

Why I do this work

For over three decades, I worked in the trenches of retail — franchise brands, corporate chains, and everything in between. And if there’s one truth I’ve seen play out again and again, it’s this: winning in business is all about the people. Not just the ones running the show, but the ones on the front lines, grinding, building, dreaming.

I’ve seen incredible people burn out under corporate overlords who crushed their creativity, clipped their wings, and sold them the illusion of security while draining them dry. At some point, I decided I wasn’t going to just sit back and watch it happen anymore.

Since 2013

That’s why I do this. I work one-on-one with people who want out — out of the grind, out of the slow death of cubicles and KPIs, and into something they actually own. I don’t push brands or sell shiny promises. I help real people figure out if franchising is a smart fit, and if it is, I help them do it right.

Because I’ve seen too many good dreams die in boardrooms, I’d rather help you build yours on your own damn terms.

My PHILOSOPHY

Franchise success isn't forced - it's aligned.

Forget the sexy brands, fast returns, and franchise expos with flashing lights. The best deals are the ones that match who you are - your values, risk tolerance, lifestyle, and long-term goals.

What matters:

Personality fit

Realistic ROI expectations

Lifestyle alignment

Owner involvement levels

What doesn't:

Hype

Industry fads

Passive income promises

High-pressure sales tactics

WORKING WITH ME
No sales pitches. No pressure.
Just strategy.

I’m not here to sell you anything. I’m here to walk you through the process, ask the right questions, and help you make a clear-eyed decision - whether that’s a yes or a no.

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We talk - about you, your goals, your lifestyle.
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We explore - the right brands and your non-negotiables.
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We decide - together. And if it's not the right time, that's a win too.
PERSONALIZED GUIDANCE

Franchise fits for every walk of life

From veterans and teachers to ex-corporate leaders and stay-at-home parents, I’ve helped dozens of first-time owners find the right franchise — not just any deal.

That’s why my placement rate sits at 99%. You don’t need more options,  you need someone who helps you make the right call. That’s what I do.

Some thoughts on franchising

Unfiltered insights, real talk, and quick hits on what actually happens when exploring franchise ownership with me.

How can I help?
We usually reply within 24-hours.
Thank you!

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